If you run an interior design business and don’t yet have a website, now’s the time to consider it. Putting together a regularly updated website of your services, examples of your work and perhaps a blog provides more opportunities to tap into a lucrative client base, and to offer unique services to a much larger demographic. However, if your talents lie more in designing and decorating a home than they do in mastering technology, making this transition can be daunting. So here’s a quick guide to some of the steps you could take to ensure a successful (and profitable) online launch.
Hire a Web Designer
If you’re not used to technology, don’t try and create a website yourself; hire a professional web designer to take on the job for you. Ask for recommendations from other businesses in your area, or other interior designers, and check out plenty of examples of their work. Make sure you gel with the designer you choose and that they understand your brief fully before they embark on designing your site. Ideally look for someone who’ll provide ongoing technical support, rather than simply providing a one-off service.
Consider a Virtual Private Server
Starting off with a strong digital foundation is always one of the keys to long-term success. Bespoke web hosting platforms for businesses often come in the form of a virtual private server (VPS). These are notably different from traditional shared options, as users are provided with more storage space, nearly universal uptime, and dedicated customer support when required. VPS bundles are often the preferred option, and you may be able to select a package that suits your budgetary requirements.
Engaging With Clients
Communicating with new and existing customers is crucial if you hope to establish a solid brand identity. Thankfully, modern innovations provide a host of solutions. This article mentions the advantages of live chat widgets for online interior design websites. These can be embedded directly within your site, and are a convenient point of contact. Depending on the design format of your site, it may also be possible to obtain free plugins (your web designer will be able to advise); a useful benefit if you are closely monitoring your budget.
Social Media Marketing
Social media is a major part of any well-rounded marketing campaign, and this is especially true in the interior design community. According to the team at Adobe Cloud Services, some of the key advantages you can gain include:
- The fact that social media advertising is one of the most cost-effective strategies.
- Connecting with a massive online audience.
- Obtaining real-time client feedback.
- Engaging with your audience to help cement a transparent brand identity.
Consider using popular platforms such as Facebook, X (formerly Twitter), Instagram, TikTok and Pinterest. These are all free to join, and offer many user-friendly utilities for businesses.
Obtaining the Visual Edge
Were you aware that the average visitor will normally spend no longer than 45 seconds on a website to find what they’re looking for? This is why images have taken centre stage in terms of visual presentation. Of course, it’s even more relevant when discussing interior design, so spend time selecting your best quality images that truly represent the style and services you offer. High-quality images are also an excellent way to attract mobile users who might not be willing to wade through long blocks of text.
All of these recommendations are simple to employ and will get you started on the right track. The good news is that, with time and patience, the results should ultimately speak for themselves.
Related posts:
How to start an interior design business
Launching your interior home business
How to promote your interior design business
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