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Modern Memories interiors collection from Asda

Mid century modern style interior design

Asda isn’t normally somewhere that instantly springs to mind as a must-visit store for home interior ideas, but this season they’ve come up trumps – especially if you want to create a new room look on a budget.

One of their five key trend looks for the Autumn /Winter 2013 season is Modern Memories. It’s based on the popular mid-century modern 1950s retro style of interior design, but with a contemporary take and fresh colours.

The colours are bright and inviting, there are plenty of motifs to choose from and good old animals are back too, in the form of decorative accessories, ceramics and cushions.

Best of all, in true Asda style, all the pieces are very affordable. The Chelsea compact sofa in teal is £495, with a coordinating armchair available at £295. The cushions are mostly just £12 each and accessories such as the pear are only £6. Rugs can often be a costly purchase, but the teal, blue and grey geometric rug is a great buy at £40.

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